![]() ![]() In March 2013, the trade magazine Resumé reported that despite increasing circulation Fokus had made a projected loss of approximately 88 million SEK from 2005 until 2012. These companies are in turn mainly controlled and owned by the prominent Swedish business family Ax:son Johnson. The magazine is owned and published by FPG Media, a Swedish limited company ( aktiebolag), where the major share holders are Nordstjernan, the Johan Björkman Foundation, and Tagehus. ![]() Furthermore, the high rate of English proficiency among the target Swedish audience would mean that the magazine would have to compete with well established English-language newsmagazines. It would be hard to build an audience, when the Swedish daily newspapers already were very strong and of good quality. Sweden was seen as too small a country for a weekly news magazine. When the founders plans for Fokus were announced many lauded the project as an interesting idea, but at the same time most analysts declared it doomed to fail. A few months later the first issue of Fokus was published on Friday 2 December 2005. In mid-2005, the company FPG Media was formed to manage Fokus and the founders began recruiting journalists. After much convincing, Björkman, agreed to finance Fokus through Nordstjernan. In search for a financier for the magazine they turned to the chairman of the Ax:son Johnson investment company Nordstjernan and former editor-in-chief of Veckans Affärer, Johan Björkman. Their ambition was to create a Swedish magazine equivalent of Time or Newsweek. History įokus was founded in 2005 by Martin Ahlquist, Martin Ådahl, Lars Grafström and Karin Pettersson. The paper's office is situated at Wallingatan in Stockholm.
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